Web Site Design- Use of Graphics and Fonts Part II

It is best to keep animation to an absolute minimum, if it is necessary at all, and you frequently see sites that allow you to click a button to skip the animated introduction. There’s not really much point in having it in that case! Studies have shown that visitors are more attracted by text than by graphics, and large banner ads are complete turn-offs. In many cases, therefore, your web page would perform better with more text and fewer graphics. Where graphics are necessary, because many sites do not look like right with none at all, try to keep away from Flash since they can take ages to load.
There are circumstances where graphics are useful, such as photographs of yourself or your products, and most online businesses like to display a logo. However, to help your search engine listing you should provide alternative text for two reasons. One is that if the browser fails to resolve the graphic for any reason, your reader will see a textual description rather than a blank, and also the search engines do not read graphics but read the HTML description of it.